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Old-School Marketing Tactics that Still Work Today

Martin Castilla            No comments            Jul, 30

With all of the technological advancements we’ve seen in the last 15 years, we’ve seen the world of marketing change in front of our eyes.

In fact, it seems that the technology is advancing so rapidly that some people aren’t able to keep up the pace. According to recent Hub Spot research, roughly 18% of workers in the sales department don’t actually know what a CRM is.

And while a modern business cannot afford not to be in tune with all of the marketing resources that are available today, the best companies aren’t exclusively using only brand new technologies and strategies.

What’s more, with just a little bit of tweaking, you can easily take an idea that worked yesterday and make it relevant today. So with that in mind, let’s take a look at a couple of marketing strategies from the past that could still work for your business today…

·        Coupons

People still get mailers filled with local coupons delivered to their homes. According to statistics gathered and published by RetailMeNot, even today, over 95% of consumers in the United States use coupons. Logically, modern marketers wouldn’t print and send out so many coupons if the strategy didn’t work. That’s a ton of ink, paper and postage costs we’re talking about here.

But you’re probably wondering, why are physical coupons still so effective if a person could simply download one in an instant? Simply put, it’s a lot easier to go out and get a coupon yourself, than to download it and print it using your own ink and paper. Of course, savings are always a smash if you hit the right person at the right time.

·        Promotional Gifts

Companies have been giving out free sample for centuries at this point for a very good reason – it’s simply a great way to leave a lasting impression on their customers. As the Huffington Post reports, almost 90% of consumers who’ve received a promotional item in the last two years can clearly remember the name of the business associated with it.

Most promotional gifts given out by companies require only a small investment, because even a small token of appreciation will leave a lasting impression both on your current and potential clients. This is because the fact that your company is giving out something for free is a demonstration that you appreciate your target demographic.

·        Business Cards

Although so much things have moved from print to the online world, that doesn’t mean that people have completely stopped reading magazines, flyers or business cards. For instance, according to statistics gathered by Adobe, the number of sales increases by approximately 2.5% for every 2000 business cards that get passed out.

This is perhaps the cheapest and the easiest option on our list – you just need to hire a reliable company like Icprint to handle the design and the actual printing – and you can pass them out to clients, other business people and even your neighbors. You have to admit, for such a tiny object, business cards hold a lot of potential.

Final Thoughts

If you thought that traditional offline marketing is completely dead, you’re completely wrong. According to Social Media Today research, more than 20% of global companies have indicated that they are planning to increase budgets for their offline marketing efforts this year.

Times may have changed a lot, however, marketing classics endure. And it would be unwise to forget about these tactics. When you feel exhausted strategically and creatively, they can get you great results.

The matter of the fact is – consumers still love traditional marketing because it’s simple, straightforward and is often seen as signpost to your online presence. So you shouldn’t instantly discount the idea of using more traditional – old-school – marketing strategies.

They are in fact, pretty effective because they tap into human psychology and grab our attention instantly, so when you start making future marketing plans, make sure to keep these strategies in mind.

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