While it is true that in 2017 almost everyone is online, offline marketing strategies are not to be neglected either. You see, the rule of seven claims that in order for a potential client to become a paying customer, they need to encounter your product at least seven times. The easiest way to achieve this is to leave this breadcrumb trail in both digital and real-life environment and in this way, complete the circle. With this in mind and without further ado, here are several online and offline strategies you can try out.
- Share on social media
The first great idea you may stumble upon is sharing your web content on social media. Here, you can post updates about your business on platforms such as Twitter or Facebook, post images of your products on Pinterest or even make a YouTube tutorial. Your options are virtually limitless, but you need to be as regular as possible in order not to be forgotten.
- Make quality content
Another thing you could do is focus on creating quality content. So, what makes a piece of content good enough? First of all, it needs to be relevant to your industry and bring some value to your audience. This is why reviews, walkthroughs, guides and tutorials are particularly successful. Next, it needs to be as entertaining as possible in order to be easily readable. Keep in mind that 8 out of 10 people never read past the headlines, which is a barrier you will definitely have to break.
- Turn to influencers
Finally, keep in mind that even in the online world, not everyone’s word is worth the same. Having a figure of authority in your industry or a local celebrity endorse your business can make a great ripple in your business environment. Sure, this kind of endorsement rarely comes for free, which is why you will have to negotiate and see what kind of compensation they expect in return.
- Print business cards
The first thing you can do in order to improve your brand image offline is spread a few business cardsaround. Still, in order for this to be effective, your entire appearance needs to be professional enough. This way, you are using a positive first impression you have made on someone in order to reinforce your business efforts. This is a risky and complicated, yet quite effective strategy.
- Promotional products
One of the oldest tricks in the book, when it comes to traditional marketing, lies in making a sufficient amount of promotional products and handing them out to clients and employees. The key to this is to make your company colors and logo fit the product in question as naturally as possible, but the choice of the actual product matters as well. You see, giving a potential client something practical such as a T-shirt, hat or even customized mugs like those made by Planet Mugs can get you the desired effect much easier.
- Attend industry-relevant events
Finally, you need to go out there and mingle with people from your own industry. By establishing a reliable network of contacts, you are opening a lot of future possibilities for your business. In order to meet the people that fit this profile, you need to start attending conventions, trade shows and similar events quite frequently.
The best thing about all the aforementioned six strategies is that they are quite frugal and therefore extremely cost-effective. Sure, some of them are completely free, while others require a modest initial investment but, in time, they are all bound to result in an incredible ROI. For those willing to learn more, there are countless other options for both online and offline ways of boosting brand awareness. Be that as it may, these six are as good a place as any to start.