Art Creative Ltd

Tips for Designing Effective Exhibition Stands

Martin Castilla            No comments            Feb, 28

You want your exhibition stands to stand out especially when you are invited to trade shows where you have to contend with other businesses. They also have something to offer and they could overshadow you if your booth is dull and boring. Before you start designing the exhibition stands, here are some important tips to take into consideration.

Don’t overload the stand

In as much as you want to make everything look extravagant, it might hurt your cause if you overwhelm the stand with lots of images and other items. You can keep the designs simple but the stand will still stand out. It is a matter of how well you choose the images or the text that goes into the stand. Avoid too much clutter as it could be confusing. Don’t use long sentences since they won’t make people feel interested at all.

Proofread everything

Check the accuracy of all text, including spelling, grammar, and punctuation. The simplest mistake could turn people off. They might just skip your booth after spotting the mistake. This reflects poorly on your company and it should be avoided.

Use height and light to your advantage

If you want to stand out, you can literally place a display that stands out in terms of height. Ask for the maximum height allowance at the venue from the organisers and use it. With a taller stand, you can be seen more. You can also make people at the back very curious so that they will come over and ask about your business. Using spotlights will also provide more focus on certain details about your business that could also serve as selling points. In dark areas, spotlights could also be an advantage.

Understand your market

Branding is essential when it comes to the design of the display stand. You should know who you are selling your products and services to. You want them to be immediately attracted by what you have to offer. Carefully craft the messages so they will be appealing to this group. Do not use words that are too fancy if your target is the masses. Don’t use new terms if you are targeting older demographics.

Don’t omit key information

Make sure that everything you want people to know about your business is included in the banner. Your identity should be there right away. Even if you are trying to make it simple and short, it does not mean you have to cut out the most important aspects.

Ultimately, it is your choice how to make exhibition banners and other advertising materials look more exciting. Don’t hesitate in seeking help especially with the graphic design. You really have to do well during the trade show.

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