Creating the right custom printed paper bags for your business can seem like a big task if you do not know what you are doing. To overcome some of the initial difficulties you should try and get a good understanding of the look you are going for and the purpose of the bag. Is it purely for carrying goods? Will it act as a promotional item at all? Do you intend for customers to reuse them?
These are all questions that you should ask yourself and your business when you are creating custom printed paper bags. We have put together 4 of our key tips to keep in mind when producing your bags. Keep reading to find out what they are.
- Understand the purpose of the printed paper bag
It is easy to get carried away with the design of the paper bag, but have you considered the purpose it is going to serve? This is essential to get the final design right. If you intend to keep the bag in circulation a long time, then try to pick a timeless design. Alternatively, if the custom printed paper bag is intended to be used for a sale or promotion, make sure the message is displayed and clear to customers.
- Think about how intense you want the branding to be
Getting the branding right on a custom printed paper bag can require a bit of guesswork. Depending on the overall style guides of the brand, you will not want it to be too intense and jeopardise the overall aesthetic of the bag.
Try and place the logo on an area of the custom printed paper bag that will work well with the rest of the design. For example, smaller logos may work better in the corner while if you’re going for a larger one it may work better as the focal point of the bag.
- Decide if this is a temporary bag or a mainstay of your business
It is also worth considering how long you will be stocking the new custom printed paper bags for. If as mentioned in number 1 you are looking to make the item a promotional one, perhaps tying it into seasonal sales could be a good way of adding some unique styling to your bags. This is all valuable information when it comes to ordering the bags from your supplier.
- Can your manufacturer provide you with the quantities you need?
Another big pitfall to avoid is going with a manufacturer who cannot provide the custom printed paper bags in the quantity required. Even if they can create a good design if you do not have enough bags your customers will not be able to benefit from them.
Take points to evaluate how well your custom printed paper bags are doing
When investing in custom printed paper bags you must develop an understanding of how well your bags are doing with your customers. Getting feedback will help you improve the product that you and your paper bag manufacturer come up with and keep progressing in the future.