There is no limit to how you can market your business. It’s a matter of choosing the right one that fits your budget, industry, and personal tastes. In this article, we’ll share with you some of the best ways to advertise your business. Pick one that you like best and start with that!
1. Try guerilla marketing
Guerilla marketing is a unique type of advertising that requires some creativity and inspiration. You have most likely seen one when you’ve saw a big sign painted on a bus or a funny ad incorporated into the city’s infrastructure. You can start with something as simple as paying someone to create eye-catching art on your establishment or putting up a poster with clever copy about your services. There are no rules here so have fun coming up with ideas.
2. Network at networking events
With networking, you can’t just shove marketing messages to people who do business just like you. There are more classier ways to do that. A way to advertise your business with like-minded people is to provide them a compelling elevator pitch.
Your pitch should tell what your business is all about, the value it provides, and why it’s worth other people’s money. This is very important so you’re going to want to take some time thinking about what your pitch will be.
Then, the next time someone asks you, “What do you do?” or “What is your business all about?”, you don’t fumble around finding the right words to say. You know exactly what your business is and that will create a great impression.
3. Reach your fans with influencer marketing
Influencer marketing is a great way to reach people who may be interested in a business like yours. Most people like to leverage their following provided they are approached by the right brands. So do your research, find influencers who are aligned with your brand’s values, and propose to do a social media campaign with them.
4. Organize an event
This ties in with the previous tip where you hire influencers for a campaign. Whether you’re launching a new line of products or you’re celebrating holiday, an event filled with influential people can help create buzz for your brand.
5. Facebook advertising
If you’re currently doing paid search, you might want to consider putting some of that money into Facebook ads too. The social platform is home to billions of user information that you can use to target specific customers. This means you can choose whose feeds your ads appear based on factors like age, sex, location, interests, and more.
6. Email marketing
Do you have a substantial number of people on your email list? Well, don’t let it just sit there! Take advantage of it with email marketing. Write a set of messages to your subscribers that you can drip over a period of time.
There are several things you can do here. You can talk about your best-selling products, teach how to use your service, share YouTube video emails, provide updates about your company, or inform about a promo sale. Whatever it is, make sure it is relevant to the people reading it. This is a great way to create awareness for your brand without being too intrusive since you’re always providing value.
7. Physical marketing materials
Traditional marketing in the form of posters, banners, flyer design, and leaflets are very much alive still. If your competitors aren’t on this yet because they’re too focused on digital marketing, you can get ahead of the game by printing your own marketing materials to distribute. Put a poster up on places where people can easily see. Add a creative thank you note on the customer’s order package. Or how about giving out a cute brochure of your products to the participants at your event. The options are endless.
What other advertising tips do you recommend? Share your thoughts in the comments below.