Slots have a universal appeal that engrosses both male and female players across society. Some slots are targeted at males and some at females. However, most are just based on popular themes or top film and TV shows. The majority of slot games tend to target fan bases of hit movies, games, themes and shows, rather than the sexes. Slots based on popular culture can help keep these games familiar and they can also be nostalgic for many players too.
With 39% of the slot playing public in the UK female, slot games are appealing to both sexes. Whether it is the actual individual slots, or the power of slots in general, to cross the male/female divide, remains unclear. What is clear is that these games appeal to a broad spectrum of society. Due to the success of slots, is it worth the time and effort of slot creators to tailor slot games towards a particular sex?
Important Changes In Gambling
Gambling was traditionally seen as a hobby mostly aimed at men. This was indeed the case for many years, but this applies far less now than it used to. This is mainly due to the popularity of slots and changes in how gambling games can be accessed by consumers. Slots have and continue to bring in a flood of female gamblers, but despite this, there are still slots out there that do not hide the fact that they are blatantly targeted at men. They are easy to spot as they contain beautiful women, fast cars and more stereotypes that appeal to men. The most obvious is the Playboy slot but there are some others that are subtle but still bring in a mostly male gaming audience.
Tomb Raider started out as a hugely popular video game that was then turned into a hit movie. In 2018 it was remade and Alicia Vikander took over as the heroine from Angelina Jolie. Even they Tomb Raider has a strong female character that is the heroine of the piece, she still is a sex symbol with a huge male following. The game itself by Microgaming is actually pretty decent. It’s a 5-reel 15 paylines action adventure. To enter the 10 free spins bonus round, players must land 3 or more Lara Croft symbols on the reels. All wins during the bonus round are tripled and another 3 or more Lara Crofts help to re-trigger it. 3 or more Idol symbols falling in a winning sequence on the reels activates another bonus round. Here you get to pick idols that hide cash prizes. Tomb Raider Secret Of The Sword and Lara Croft Temples and Tombs have also been released.
We are living in the age of the super hero and super hero themed slots are a major draw for men. Chances are that a mostly male audience obsessively collected the comics that all these super heroes originally appeared in and that the movies and slots based on them, has reignited their interest in superheroes.