Competition on market of almost
every industry is high and this is the reason why company’s owners are
constantly looking for solution to stand out. Their marketing activity must be
adapted to the reality which is radically changing. It becomes impossible to
find one way to attract customers, unless you use chatbot creator.
change in communication with customers is exchange of conversation with the
consultant for conversation with chatbot. It saved a lot of money for many
companies. If chatbot is created after in-depth analysis of customers questions
and problems it significantly affects the quality of service. Chatbots can
solve most problems, so if you used call center services, you will reduce the
costs of maintaining it. You will increase customers satisfaction, especially
those for whom talking to people is a barrier.
Increase customer engagement
You can use
chatbot to build a relationship and engagement. The examples are offline acts
moved to the network. Contests organized by chatbot are easier in making and
send competition responses in the message, no matter if it is a text, photo or
video and the system collects all data in an organized manner. It also make it
easier to view the work and select the winners. Moreover in chatbot you can
organize fun. Urban games, where hints are sending in a message and tasks
performed in the tourist part of the city – it is already happening. Companies
that organize this type of game come up with language or ecological or any
other challenges and the customers take challenges, collect points and win
interesting prizes. By the way, they make friends with the brand.
probably guess that using the automatic reply module will save you and your
employees time. Thanks to this you will be able to focus on operational
activities and develop your business without losing the quality of customer
service. Create an accurate faq, try to make customers easily find the answers
to their questions, and you’ll soon see that investing in creating a chatbot pays off.
undoubted advantage for business owners is the ability to send notifications to
people who have previously agreed to it. The open rate of these messages is at
99%. Comparing this to the open rate of emails, we can clearly say that this is
a best way and it is really worth investing. These messages may contain a
button pointing to the online store, the appropriate subpage or landing page.
You can also show products at discount and transfer adding to basket in the
chatbot. This will reduce the number of task necessary for the customer to
complete shopping and bring him closer to this.
activities boil down to one, i.e. to build relationships with the brand.
Companies that care about it are in the winning position. Especially in a
situation when the offered product does not really differ from the competition.
It is a long-term operation and even if it requires us to perform many
extracurricular tasks today, after some time it will return with satisfied
customers who speak well about the company.