A business is only as good as the sum of its parts. In
other words, when one department fails to thrive, this has a huge knock-on
effect across the rest of the organisation. This is hardly news, yet many
businesses are so busy chasing new customers at the expense of keeping their
employees happy, or spending a fortune on R&D while they neglect their
financial planning and reporting, that they are totally caught by surprise when
something goes badly wrong.
The answer is, of course, to ensure that your finger stays
firmly on the pulse of every single department, however this is a pretty big task.
The only way you have a chance of succeeding in it is by having a good idea of
what each department does for the wider company, and what you need to focus on
in each case to keep the wheels turning.
Whether you are leading a small team of just a handful of
people, or manage an entire department, division or even company, getting the
management right is key. They say change starts at the top, so it is vital for
you and your team of managers to show that you are focusing on the right
priorities and taking the business in a desirable and carefully thought-out direction.
Take plenty of time to focus on strategy and business development. If you feel
that there is a lack of understanding or knowledge in terms of how to manage
successfully, invest in some training or business coaching to put things right.
Finances are another key area, as having enough money makes
all the difference between successful growth and panicked economising.
Investing properly in accounting and bookkeeping people and resources is a
major factor in ensuring financial success. Don’t overlook key accounting tools
and technology. Bookkeeping software and related tools, such as Receipt Bank, allow you
to scan and store receipts and retrieve key evidence of corporate
spending and employee expenses. Being able to lay your hands on the right
financial data when you need it is vital, not only for the ongoing running of
company operations, but also for payroll operations, expenses management and
Sales and marketing
A sales department is considered by many to be the backbone
of any business. After all, it’s no good creating wonderful products and
services if no-one ids capable of telling the world all about them. To ensure
that your sales team thrives, focus on training and incentivising your people
so that they can perform at their very best. If you feel that your sales
figures need a boost, look into recruiting more salespeople to increase your
team and widen potential customer reach. A reputable sales recruitment agency will
be able to help you secure really strong sales talent to keep your customers
coming back again and again for more.
Just as your sales team should never be content to stand
still, so your production, or research and development function should always
be looking ahead to the next idea, design change or product or service
evolution. Stay aware of what the competition is doing by networking, attending
industry events, such as exhibitions and conferences and reading up on the
latest industry news. Always give your production team enough space to be able
to come up with new innovations – don’t leave them so stretched fulfilling
current demand that they cannot think beyond their daily to-do list. Trust in
the experts you hired to come up with ways to ensure that your business stays
relevant into the future.
Finally, the administration function of any business covers
a huge remit, from filing, invoicing and purchasing to human resources,
business development and legal compliance. Never take your administrative
employees for granted and make sure that they are properly trained, decently
remunerated and fully supported. Invest in the most efficient IT and logistics
equipment and software to free up time spent on more routine tasks. Keep your
administrators in the picture about your business goals and objectives and how
they are part of the overall success of the organisation.