When it comes to promotion and marketing there are a lot of ways through which you can engage with the customer and earn their recommendations. Apart from marketing and promoting the products in the market a company can do various things to make customers stick to their products. These techniques are especially good for companies that are newly launched and are trying to get the attention of the consumers on their products. You could be offering the best product in the market, but if you do not get the customer’s attention, then it will not be worthwhile. With so many businesses and companies in the market, you can try the below mentioned marketing and promotional techniques that are sure to give you an edge in the competition.
Special introductory offers
It is some that every customer likes and will definitely be attracted to. Introductory offers are great when you are trying to launch a new product in the market and want customers to try it over their regular product. Introductory offers are basically a way to give discounts and gifts on the newly launched item, whenever they are purchased. It could be providing a bundle with the product, voucher, coupon, or even loyalty programs. You can pair anything in an introductory offer that feels like an extra required to the customer.
Giving free gifts is something that has been tried and tested by many companies in the past and in the present as well. Giving a small gift to the consumer like a mug etc would definitely attract them towards your services and product. Let’s take a smartphone as an example, where the company adds a free phone case and a pack of cool stickers along with it. However, one has to make sure that things like stickers need to be made of high-quality material. Stickers provided by The Label Factory are great in quality and will remain in the place for a long time. Customers use these stickers to show off and stick them to random places. It would be a really cool gifting option for consumers.
If your business is more service-based then one of the best ways to attract a lot of customers is by giving them free upgrades. No matter what, a free upgrade will always be appreciated by the customer and will definitely leave a mark for your services. It can be an upgrade of a hotel room, or the membership of a health center and gym, or upgrade in a holiday package. No matter what kind of upgrade you give in the service, every customer likes to get more than what they paid for and this is something they will definitely remember when they need to use the same service.
Share customer reviews with other
One of the most important things that can impact other customers or potential clients is customer reviews. If a lot of customers have given you a positive review, go out and share it with others on the social media platform. People do like to see the review of the services before they use it and with a lot of positive reviews related to your business, they will be much more comfortable and confident to try it and will also recommend it to others. However, if you ever get a negative review, do reply to the review and show that you are concerned about it and will do anything to resolve it and never repeat it again.