days when having a search engine optimized website was enough to keep you ahead
of the competition are gone. If you’re not actively engaged in email marketing,
you’re missing quite a lot out.
matters especially when it comes to sending email sequences for marketing and
guide deals with the issue of how to automate your email marketing with
Snov.io Email Drip Campaigns
Email Drip Campaigns are essentially where the magic happens. The ultimate aim
of using Snov.io email drip campaigns is to assist you in automation and
monitoring of your outreach, make your follow-ups more efficient, and pitch the
product or service which you ultimately want to sell. Set the process of email
marketing on autopilot, namely, find leads in a matter of minutes, build and
send campaigns that will convert them into loyal clients, and monitor their
so that you make sure you understand how things work at every step, we’ll
provide you a step-by-step guide and share some relevant information on Snov.io
at the end of the article.
Email account setup
up with Snov.io. Once logged in, proceed to setup an email account that is done
by clicking the profile icon and selecting email accounts from the drop-down
list and then hitting the Add
button. There’s no limit on the number of email accounts that can be added.
technical specifications will need to be completed, such as the sender’s name
to be attached to all your emails, the limit for the number of messages to be
sent out per day, and a signature. You can do this in your Account Settings.
Building and Sending a Campaign
to the web application and select the Email
Drip Campaigns tab and click the New
drip campaign button. Once clicked, the interactive drag-n-drop campaign
editor opens where you can start building your first campaign. It allows you to
drag the campaign elements (email, trigger, delay, goal) in the sequence you
need them, draw a line to connect two elements and thus create an outline to be
populated with details thereafter.
emails in the email
sequences to your preferences and needs. Attach links, emojis, and
files, format texts, customize emails with personalization variables, use HTML
emails, take advantage of the Snov.io email templates, and so much more!
triggers between two emails. Thanks to this element, the follow-up email will
be sent only when the predefined action is performed (for example, the
recipient opens the email or clicks the link inside it).
the delay element between two emails or a trigger and an email to set a pause
between two messages.
trigger and delay elements will let your emails be sent in a truly personalized
way. Moreover, you can schedule the campaign sending.
Monitoring The Campaign
campaigns can later be easily monitored by finding them in the Email Drip Campaigns tab. To view
detailed analytics and statistics, simply click the campaign name.
data you can view makes for some optimization gold for your email sequences
because you get a numbers-based report on how well the campaign works. Having
data on opens, clicks, replies, unsubscribes, and other details on the
recipients, you can come to a conclusion what can be tweaked to be improved.
For instance, how do you follow-up on a lead that opened an email but didn’t
click on the link you might have included?
A Quick Word on Prospects List
claims to be ultimate in setting the standard in email campaign automation that
is backed up by a streamlined solution that covers every aspect of the email
sequencing process. The integrated prospect building tool is the solution for
those who loves doing everything on their own. You can use their email hunter
either as a web application or as a Chrome extension (both features are
available for your convenience).
easy-to-use browser extension allows you to surf websites for leads and add
them to your lists of recipients without having to manually click through each
link and try to find names and emails to copy and paste. It helps that this
prospect info is “cleaned” and formatted in ways that include discarding
duplicates and choosing how to handle email-sending campaigns that target prospects.
The True Value of Snov.io
you’ve ever had to commission an email marketing campaign, you can now see how
profitable Snov.io is. All the features are of true appreciation. Once and for
all, you can forget about all the hard work as now, everything is simplified
and streamlined. All the steps of email marketing appear to be quite a simple
task of merely blasting out emails.
Snov.io’s Drip Email Campaigns sequencing functionality and all the features
put into perspective just how much of a shot in the dark you might have.
Anyway, you need to pay great attention to tiny details when composing emails.
You might even need to learn how to use colors in email marketing as every color has a
definite impact on people and you need to keep them in mind.
Happy sending to you!