Many first-time business owners are surprised to learn
that one of their company’s most important assets is its brand reputation.
After all, if your brand reputation becomes tainted, you could potentially lose
both your existing and prospective customers. On the other hand, if you take
care of your reputation and it remains positive, you could gather a band of
loyal customers for many years to come.
In order to take care of your brand reputation, first
you will need to establish it. Read on for our top tips on building a positive
Ensure social circles positively
reflect your brand
While it might be uncomfortable to accept, who you are
associated with can impact your brand reputation.
Not only your opinions and actions but also those of people you are connected
to, can make or break your business’s credibility. Be aware of this when
commenting on other people’s content or sharing other people’s posts. Whenever
you do this, you are affecting what people think of you and, more importantly
in this context, your brand. Also bear this in mind when taking on new staff
members and have a social media policy in place.
Interact with community
Once you have decided on your brand and started to
establish it, try to interact with your target community and influencers that
fall within it. Social media can be a wonderful tool in spreading the word and
adding to your brand credibility. Of course, this also means, once again, that
you must take the utmost care not to damage your
brand reputation by posting something controversial online or
endorsing someone who has.
Create engaging and
You’ve established your brand and know what you stand
for. You’ve also begun to interact with influencers in your field and members
of your target market community. Now, you need to start creating content that
is relevant and that will engage your audience. This content could be in the
form of social media posts, blogs, website content, eBooks, interviews, videos
– the list is almost endless. If creating content isn’t your area of expertise,
consider approaching a leading digital marketing
agency for help.
Keep watch over what
people are saying
However well things are going, be sure to keep watch
on what others are saying about your brand online. You can do this with tools
such as Hootsuite, Brandwatch, TweetReach and others. Google Alerts can also be
helpful in this respect. While potentially uncomfortable, it’s sensible to monitor
what is being said in order to protect your brand from trolls and hijackers.
Additionally, no matter how word perfect you are and
however good your customer service, there will likely be someone who has
something negative to say at some point. The crucial thing here is how you
respond to that negativity. Remain professional and polite at all times and
have a plan in place to cover all eventualities.
Remember your offline
In this digital age, it can be easy to forget that we
also have an offline presence in the world, and that can make or break a brand
reputation in just the same way as an online presence. To maintain this, do
your best to keep your customers content and satisfied. Try to generate
real-world word of mouth and repeat business.