Art Creative Ltd

How to make your bespoke packaging stand out this Christmas

Martin Castilla            No comments            Nov, 29

Getting the packaging right is one of the key points in the product offering for any product. Indeed, when it comes to high end products this can be the differentiator between a customer buying or passing up on a product. Here are some of the key ways you can make your bespoke packaging stand out over Christmas.

  • Keep the colour scheme simple

A lot of retailers go overboard with their packaging in terms of the colour scheme. This can be to the detriment of the overall aesthetic of the bespoke packaging. Try using the colour wheel to match colours that pair well with each other. It is also important to incorporate your businesses branding on the packaging as well. This concerns not only the colour scheme, but also the materials, font, and overall feel of the bespoke packaging.

  • Try and use high quality materials

If you are a business that is creating bespoke packaging for customers, you will probably be selling products that rank highly in terms of quality. This is one of the reasons why we recommend only selecting the best materials when using bespoke packaging. This will make your business appear professional and add to the present opening experience for customers during Christmas.

  • Keep ribbon to a minimum

When it comes to creating bespoke packaging there are typically two schools of thought. There are those that think ribbon is ‘tacky’ and those that think it adds a lot to the look of the packaging. We would discourage you from going over the top with the ribbon and bow tying. This can complicate the opening process for customers and reduce the quality of the overall experience.

  • Give your customers the option to add custom messages

One of the reasons many chose bespoke packaging is the added customisation it gives to the buying experience. If you give your customers the scope to add a custom message to the gift received within the packaging, you will be increasing the product and your businesses saleability.

Find an expert bespoke packaging manufacturer

If you go with an expert bespoke packaging supplier they will be able to give you the opportunity to complete all 4 of our articles recommendations.  Just make sure the product you are offering lives up to its excellent packaging.