Getting the packaging right is one of the key points in the product offering for any product. Indeed, when it comes to high end products this can be the differentiator between a customer buying or passing up on a product. Here are some of the key ways you can make your bespoke packaging stand out over Christmas.

Find an expert bespoke packaging manufacturer

Choosing an expert bespoke packaging supplier can mean getting your products packed in less time and with higher-quality packaging. You can check over here to know about one such supplier. Moreover, you can discuss the following 4 aspects with your supplier to make your packaging more attractive and unique.

• Keep the colour scheme simple

A lot of retailers go overboard with their packaging in terms of the colour scheme. This can be to the detriment of the overall aesthetic of the bespoke packaging. Try using the colour wheel to match colours that pair well with each other. It is also important to incorporate your businesses branding on the packaging as well. This concerns not only the colour scheme, but also the materials, font, and overall feel of the bespoke packaging.

• Try and use high quality materials

If you are a business that is creating bespoke packaging for customers, you will probably be selling products that rank highly in terms of quality. This is one of the reasons why we recommend only selecting the best materials when using bespoke packaging. This will make your business appear professional and add to the present opening experience for customers during Christmas.

Besides, try to keep the packaging sustainable, which would give off the message that you also care about the environment. Not only will it actually be great for nature, but will also help you set a positive brand image. For this, you may wish to take a look at Benchmarking / Packaging Analysis to have a fair idea of how it can be done, if your thoughts align with the provided suggestion.

• Keep ribbon to a minimum

When it comes to creating bespoke packaging there are typically two schools of thought. There are those that think ribbon is ‘tacky’ and those that think it adds a lot to the look of the packaging. We would discourage you from going over the top with the ribbon and bow tying. This can complicate the opening process for customers and reduce the quality of the overall experience.

• Give your customers the option to add custom messages

One of the reasons many chose bespoke packaging is the added customisation it gives to the buying experience. If you give your customers the scope to add a custom message to the gift received within the packaging, you will be increasing the product and your businesses saleability.

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