The world of cosmetic surgery has always been big business, but it seems that now more than ever, it’s booming.
From age-defying procedures to changing how women and men are perceived, cosmetic surgery is responsible for changing and enhancing many people’s lives.
Research from the American Society for Aesthetic Plastic Surgery (ASAPS), found that Americans alone spent more than $15 billion on beauty procedures in 2016, an 11% rise from the previous year, highlighting the growth of the industry.
Also according to the ASAPS, around 18 million Americans underwent surgical and minimally invasive cosmetic operations in the year 2018 alone, a whopping increase from the years before in almost all cosmetic procedures including breast augmentation, liposuction, nose reshaping, labiaplasty (changing the physique of the labia majora or labia minora or resolving its enlargement), eyelid surgery, tummy tucks, and other procedures.
The greatest impact on the cosmetics world has been the development and surreal popularity of celebrities and social media. This has created an almost instant marketing tool in which millions of people are exposed to beautiful people and themselves want to look their very best for friends, family, and strangers online.
These new trends over the past decade, and particularly now with social media, allows cosmetic businesses to tap into a previously unexplored world and customer base.
The public’s perception of cosmetics has also shifted giving a more accepting nature that cosmetic procedures are just part of life and as normal as getting your hair or nails done. What once was a taboo subject is now something to be proud of and is a lot more accessible.
Previously having a cosmetic procedure wasn’t discussed and women (and men) would not openly discuss or admit to having any procedures. Today the attitudes are very different and people are proud of their enhancements, often promoting their surgeons and doctors for everyone to see.
Social media has also given a new platform for many who are not famous but simply have a large social following. Many of these women and men come from a reality TV background which allows them to exploit a small piece of fame for a complete transition of lifestyle.
Its widely documented that reality and social media stars are not afraid to go under the knife to enhance their careers and this openness is inspiring a new generation to not be afraid of cosmetic procedures and instead embrace them.
The market should reach $11.6 billion in 2018, and is likely to more than double in the seven-year period from 2014 to 2021.
From body contouring to Botox, nip & tucks and breast augmentations, the cosmetic business is booming and its growth is representative of the future of the market.
Dr Farbod Esmailian of FE Cosmetic Surgery is a perfect example of a cosmetics company who have thrived in the new world of cosmetics. Offering a wide range of treatments, FE Cosmetic Surgery offers results that are natural, refined, and long-lasting.
With numerous awards, Dr Esmailian and FE Cosmetic Surgery is one of the finest plastic surgeries in the area of Orange County and beyond that has transformed and enhanced the lives of thousands of women and men.
The future of cosmetic surgeries looks exciting as more and more medical advances are made, making cosmetics even more accessible. There are no limits to the business of cosmetics and the industry is growing day by day.