Human error accounts for 94% of road
accidents, according to Digital Trends. This can be something as small as an
employee changing radio channels while behind the wheel. Sadly, if a road accident
involves your employee, the chances are that you will have to go understaffed
for some time, affecting the productivity of your business.
If they were using a business-owned vehicle,
you might have to file insurance claims, pay for their injuries and even deal
with the ensuing PR nightmare. Regardless of whether employees are using
company-owned vehicles or not, business leaders have a significant role to play
when it comes to improving road safety. This is especially true since leaders
often have some level of control on factors that could lead to road accidents,
such as the fatigue levels of employees and the maintenance of their fleet.
Here is how you can improve road safety as a
Encourage Responsible Driving
Some workplace policies might increase the
chances that an employee will be involved in a road accident. For instance, if
you penalize an employee for arriving to work late, despite the circumstances
being completely beyond their control, the chances are that they will break traffic
rules to get to work on time. Conditions such as inclement weather should be
great excuses for arriving to work late.
In fact, it might be better to have employees
work from home than coming to work in such weather conditions. It might also
pay to influence the type of driver training that employees receive, both for new and experienced drivers. For
new drivers, consider intensive driving courses. Other than the fact that
receiving safety centric driver training improves employee safety on the roads,
the fact that you showed some care about their time on the road will make them
feel valued by your business.
Beware Of Employee Fatigue
Fatigue-related road accidents are quite
common. After working long hours and late into the night, it can be possible
for an employee to fall asleep behind the wheel. If they are lucky enough to get home, the
chances are that they might still need to get back to work early the next
Beware of how you schedule your employees, and
look for ways that will reduce their fatigue levels. For instance, you can have
employees who work overtime come late during the next working day. This will
also help improve the productivity of the employees as they will be refreshed
enough to get back to work.
Implement Safe Driving Policies
The first step to enhancing safe driving is
making it part of your culture by communicating the expectations. However, it
is one thing to communicate expectations and another to actually walk the talk.
Look for ways to implement the policies you set out for safe driving.
For instance, you can install applications on
the corporate phones that your employees use, in an effort to reduce distracted
driving. Also, it might be wise to ban the use of hands-free phones while
behind the wheel as they induce cognitive distraction.
Create Safe Driving Environments
If employees realize that you would go the
extra mile to improve their safety, they too will go the extra mile to improve
the productivity of your business. The trick is to improve their working
environment safety standards. For instance, it might be wise to commit to
maintaining your fleet and company-owned cars. This includes both creating
maintenance schedules and working with verified inspectors to inspect the
On the other hand, if an employee raises a
safety-centric issue, be sure to take heed to it, instead of expressing frustration.
While it might be borderline impossible to cover all safety loopholes for your
fleet, making it easy for employees to raise concerns will help you identify the less-than-obvious safety issues.
While the government can work overtime to
improve road safety, there are still a lot more ways in which small businesses
can contribute to the cause. It all trickles down to how they can control
aspects that can easily lead to road accidents. Consider the tips above to
build a culture of road safety in your workforce.