If you are running a local business then there are loads of ways you can market yourself to potential customers in the local area. It doesn’t matter whether you are a local shop or an online store these tips will help you to generate a buzz and reach more of the locals you are trying to target.

Run a Local Competition

You need to generate a buzz in the local area around your business about who you are and what you do. Start by running a competition. There are so many different formats that you can choose from that can run both online and offline.

Ideally what you want to achieve is more people becoming aware of or using your business. Therefore, a competition where existing customers can win a prize by referring new customers is always a good idea. Of course, however, it’s important to remember that the prize must be worth winning to take part so if you are asking people to do something significant then make sure you’re offering more than a small voucher or gift.

Build an Online Presence

Building your business online through social media is a fantastic free way to market your services. . It is free to set-up accounts on most of the big social media sites like Facebook, Twitter, and Instagram. And whether or not you have a lot of followers, having likes is the key to success on such platforms. At the end of the day, everyone is searching for that little satisfaction of getting big results.

Take, for example, Instagram likes. It is the ultimate piece of ‘social cred’ on the platform. Generally, content that has a lot of likes is considered more valuable both by users and Instagram. Remember that your Instagram reach depends mostly on engagement. And getting more of it is the best way to shoot up your performance on the highly competitive platform.

However, trying to get more Instagram engagement takes time, which can be a tiresome process. That is why many people often turn to companies that sell Instagram likes to help give their account the boost it needs. The only problem is that not all companies provide likes that are genuine. Even though Instagram ‘Like’ is just a simple engagement, it is imperative that you only buy real ones. With so many options, it is hard to tell the real growth companies from the fakes. That is why it is better to check out companies like Growthoid (https://growthoid.com/socialmeep-alternative/) that generally have a reputation for being genuine. Moreover, those who have availed of their services often give positive feedbacks. If you too are interested, you can check out their web portal and decide for yourself!

Another marketing tool you can use is your own branded website, optimized for Google’s result pages. Using an experienced SEO agency Birmingham company like Alt Agency can ensure that you will have a site that your customers will love and will start converting visitors into sales. Most people will look online first for a product or service so making sure that you are found when they search is crucial. Linking your website and social media pages will prove a really useful aspect of the marketing techniques you apply.

Take Out Local Advertising

If you have a certain type of customer then you will likely know a little bit about their lifestyle, for example, what they do in their spare time, the other shops they use, and the local papers they read. You can target advertising spots in the local press that you know similar people will be reading.

Being able to target the right kind of people is one of the fundamentals of local marketing strategy. For larger businesses with bigger budgets, it may go beyond the press too. Sponsoring the local sports team and getting adverts on local radio might also be an option.

Partner with Another Local Business

If there is another business in the local area that is selling a product or service that is complementary to yours then there is no harm in trying to strike up some kind of partnership with them for cross-promotion. A good example would be a local sports centre teaming up with a health food shop. They are likely to share similar customers and could both benefit from marketing to each other’s customers.

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