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What Is The Importance Of Tiktok To Online Music Promotion?

Martin Castilla            No comments            Oct, 27

We all know what TikTok is – a relatively new social media platform. The app was launched in September 2017 and has since been used by people from different regions of the world to post video content. Today, the app has become a global phenomenon and is still on the rise. It is now a favorite source of entertainment for millions of people and has a proven ability to promote less popular and unknown tracks. According to promotional company Artist Push, young musicians should pay attention to TikTok more like for tool to promote their craft. 

Artists and different people around the world have started to come to terms with the importance of TikTok. The platform had become a vital part of music marketing within a short time and we have seen it used in a lot of highly effective marketing strategies. It has helped a handful of underappreciated artists gain more popularity. With all the stories going around about the significance of TikTok, it would do you a lot of good to learn how to boost your online presence on it – more followers and viewers. As an artist, there are quite a few techniques to apply to TikTok that will help you achieve your goal. 

In 2020, TikTok has become crucial to music promotion. Hence, this guide was created to inform artists on the significance of this new social media platform in their careers. 

What is TikTok? 

You have likely seemed some TikTok activity already even if you are not familiar with the platform – the videos of active users are everywhere. By describing TikTok as just a platform for the sharing of short videos, we would be downplaying the importance of the platform. You can already find short video clips on Instagram, Snapchat, Facebook, etc. So, what makes TikTok different?

The TikTok algorithm was the main rave about the social media platform because it’s designed to provide users with hyper-personalized feeds based on their activity on the platform. This algorithm was the reason behind the spike in popularity of this app. Soon it was boasting 150 million followers and helping new artists make a name for themselves, e.g Lil Nas X.

This was the way TikTok announced itself to the world and the music industry as a whole. From that point, the app became increasingly relevant and became a part of marketing campaigns. Today, the TikTok audience is massive – about 250 million users.