There are many ways an app is evaluated in terms of its success. You can look at how many downloads the app had and ask if people are interested enough to download your app? You can look at Monthly active users, which is the number of users that log onto your app and take action at least once per month.
Another measure is the Daily active users, which is the number of users that click through your app on a daily basis. The churn rate of an app is the share of users that are canceling or deleting your app every month is also considered necessary. Same with the number of sessions and Session time.
However, all those stats come much later if you are a mobile app development company in New York or another major US city. The most critical measure of an app’s viability as a product is its users’ experience.
In the arena of custom mobile app development, it is a well-known fact that mobile phone users spend upwards of 50% of their time using the most-used app on their phone, and an average of 97% of their time is spent in their top 10 apps. This does not translate to users keeping only those ten apps. Yes, they frequently download new apps, check them out initially, and then have them sit in a remote folder on their phones, somewhere never to be used again.
UX is key to how successful your app will be, how a user sees your app functioning and aligns with the desires and expectations of an end-user. All of the questions like how easy is onboarding? How intuitively is the navigation designed? It is crucial that you spend a considerable amount of time on this.; ensuring to collect all the insights needed to build the app that your audience expects.
You might have thoroughly gone over your plan on how to create an app step by step, but until you plan your app’s UX, you have not envisioned how complex your app is going to be and what amount of time you’ll need to invest. In fact, with all the step-to-step preparations, you will have nothing, zero to show stakeholders during your user testing sessions.
Remember, your app’s UX should follow the path of least resistance for the user. Here, the goal is focused entirely on carrying the user from point A to their desired solution as efficiently and intuitively as possible.
For developers who don’t plan out this journey ahead of actual programming, the app will most likely plot a very confusing and complicated path for their users and then spend precious time and resources to fix it.
Combining all your insights about the user journey isn’t easy. Especially when you’re coursing through the entire user journey, screen by screen, it’s important not to confuse the user journey with crafting beautiful app screens. When you’re talking about the user journey, you are only mapping out the wireframes to envision how the app will function.
It’s essential to begin with your overall goals for the user. What function are you trying to help the user with?
After you have the overall user journey mapped out, it is time to refine your wireframes. But wireframes must be perfect before investing extra resources into the design.
A well-built UX is often what separates successful apps from the apps hidden in those folders.
Infographic Created by Dogtown Media, mHealth App Developer Team Dedicated to Quality