Video content is an essential part of today’s marketing strategy. Videos are used at different stages of the buyer’s journey to accelerate the conversion process and increase sales. Using videos to promote your product or service greatly influences your customer’s purchasing decisions.

Despite this, coming up with creative and innovative video ideas can be challenging, given the abundance of online video content. Videos must be interesting and original to stand out in a highly competitive video marketing landscape.

In this article, we will provide you with some tips on how to find creative video ideas.

Get to know your audience first. 

Defining and researching your audience is one of the first steps you should take when creating new content, whether it’s video or other. If content doesn’t reach the right people, it won’t do much good, no matter how good. For example, creating content for a B2B audience should be tailored with industry-specific language and topics that decision-makers in that industry can relate to.

When you speak with someone, you need to know and understand them, including information such as their gender, age, nationality, preferences, values, likes, and dislikes. Although you may find it hard to believe, online behavior is very important. 

By looking at someone’s online behavior, you can gain insights into the interests, opinions, and conversations they prefer. It can help you to better understand them and have more meaningful conversations.

Knowing this information will enable you to create professionally-produced marketing videos that engage current viewers and potential clients.

Be inspired by your competitors.

Think about your competition when trying to come up with ideas for your videos. Take the time to research what your competitors are doing and use it to establish your own creative decisions. 

The competitive analysis aims to identify your competitors and evaluate their strategies to assess their strengths and weaknesses. The process is similar to playing a game of chess and studying your opponent’s moves to understand their strategies and anticipate their next move. By understanding your competitors, you can create an informed plan to outsmart and outmaneuver them. After all, a successful business depends on taking something already existing and making it even better.

Use what is popular on social media. 

When you make a video, you don’t need to reinvent the wheel every time. Using social media trends is one of the most effective ways to produce creative videos. 

By utilizing the trends already popular on social media, you can make engaging videos without starting from scratch. For example, you can create videos based on trending hashtags likely to be seen by a wider audience. You can also incorporate a popular meme into your video to make it more relatable. 

Wyzowl stated that an average of 2,500 new videos are uploaded to YouTube every minute, amounting to 183 hours of video content. That is a wide range of selections to get your creative ideas rolling. The sheer amount of content uploaded to YouTube is like walking into an ocean of possibilities, full of established and undiscovered creative opportunities.

Play around with different video formats.

You can come up with some creative ideas by experimenting with several video formats. By mixing different video formats, you can create a variety of visual effects that can draw in your audience and keep them engaged. You can also experiment with different lengths of videos and varying types of transitions and effects to create something that stands out and grabs people’s attention. 

For example, you can try creating animated videos, stop-motion videos, or 360-degree videos. You can also experiment with different styles, such as comedic or dramatic, to see what resonates with your audience. Try mixing and matching formats to make your video content unique and engaging.

Stick to your branding. 

A brand helps viewers recognize your video at a glance and stop scrolling when they see your content. Having a recognizable brand is one of the most difficult yet most important tasks. You can differentiate your brand from competitors by creating videos with a unique look and feel.

Your creative videos can be branded by adding a watermark, fonts, and colors. Moreover, you can use aesthetic photographs and videos that relate to your company’s standards with engaging brand intros and outros. Video branding improves your brand awareness, builds trust with your audience, and establishes familiarity with your company.

Now that you already know where to get ideas to create your videos, it’s time to start working on your content. You have the entire world waiting for your ideas to come to life.

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