is no doubt that you can get your message across using a simple email with a
white background and a black font, if you say the right thing. However, you may
be looking for some email design inspiration, so that you
can get a little creative and speak more effectively to people.
creative doesn’t mean being cryptic, always remember that your emails need to
be easy to read. This means that your email designs should not be too
complicated. Let’s take a look at some email design inspiration – 6 examples.
email content is a good way of encouraging people to engage with a brand. The
use of AI and machine learning is making it easier to specifically tailour
email content to take into account personal preferences.
attention span for reading an email is approximately 11 seconds. This is why it
makes sense to keep email design simple. Emails should be about delivering the
message more than they are about complexity of design.
email marketing has often been kept separate from other aspects of marketing
campaigns. Now, brands are starting to coordinate their email design with
designs across all of their marketing materials.
important that people are able to understand and engage with email content.
This is why it makes sense to concentrate on developing inclusive designs.
These designs are optimised for everyone to be able to read, including people
who have disabilities. This is different to adapting a design that has already
been created. It’s about creating a design that is inclusive from the start.
fine for brands to use email templates as this helps to promote a consistent
view of the brand. However, brands are beginning to see the value of opting
away from email templates on certain occasions. For instance, it may be a good
idea to create a unique email design for a major product announcement or a
brand anniversary. Brands can maintain certain traits in their emails to be
more recognizable and to develop their brand identity, remember though that
every email is a chance to stun your customer.
have been used on emails for many years. Indeed, they can trigger the interest of
the reader. However, the flashing GIFs that have been popularly used are no
longer enough, when it comes to creating great email design. There is now
concentration on more complex animated GIFs that add something more to the
email. For example, it can be a good idea to show through the animation how
your product or service works.
tips should help you to develop great email designs for your brand. Doing so
should encourage people to spend time reading the emails that you send. This in
turn should help to improve your brand engagement levels and should help your
business to grow, even in a competitive environment.