Art Creative Ltd

How Creativity Defines Business Success

Martin Castilla            No comments            Jun, 1

As hard as getting into business and actually making a success out of it is, for some entrepreneurs it’s a matter of survival. One would think then that when you’re forced to make a living via your entrepreneurial exploits that it invariably kills your true entrepreneurial spirit, but nothing could be further from the truth.

What being forced to make a success out of your business endeavours does is it only serves to fuel the entrepreneurial spirit – it only serves to fuel the creativity which effectively defines business success. Think about it – business success really is just creativity, casting the very definition of what creativity is in a totally different light to that which ordinarily has it associated with the arts.

For example, the common belief that no two days are the same for an entrepreneur is every bit as true, even though it may appear to be a bit of a cliché. Indeed, no two days are the same, but what exactly does that mean?

It means that unlike with an employee who has a clearly defined role within their corporate workplace, as an entrepreneur you cannot really predict what problems you’ll effectively have to come up with solutions for as part of the day to day operations. In fact, sometimes the very same problems which find a way of flaring up over and over again are reincarnated in a different form, subsequently requiring a different way of approaching them. Basically an ongoing well of creativity is required from which to draw the water that makes up the primary substance of every single element of running your business, keeping it afloat and ultimately turning it into a profit-making machine.

Creativity does indeed define business success and that’s the one part of being in business which is perhaps the most challenging and the one part of business which essentially exists as an ongoing, thankless job. If in some way it were at all possible to transfer the required creativity to keep a business afloat to the arts proper, more entrepreneurs and businesspersons would be lauded as some of the finest artists of our times and of the ages in fact…

There are many instances we can zone-in on as examples to drive the point home, but I’d like to focus on the real estate industry for just a brief moment to make a case in point. At surface level it may appear to be nothing more than the buying and selling of properties, but there is so much more to the real estate industry than what meets the eye.

For one, you have entire stand-alone industries such as what City Property Management provides as a dedicated service staying relevant for a few decades now, catering to a part of the real estate industry (Homeowners Association management) which in itself constantly requires creative problem solving efforts. Can you just imagine how much more of a nightmare a property developer and landlord would have to contend with if they also had to manage something like the Homeowners Associations of the properties they lease?

So basically the kind of creativity which defines business success can definitely be outsourced and perhaps should be where possible.