There is no difference to your bottom line if you make ten sales from ten people or ten sales from one person. That is, except for the fact that the loyal customer is more likely to tell their friends and family about you and recommend you. These business relationships are what you want to strive towards.

Then there’s also marketing costs. It can be excessively expensive to bring in 10 new customers, but maintaining the loyalty of a repeat buyer is far simpler because it is much more intimate.

It is in the best interest of all businesses to invest in their customers, and to build that lucrative customer base you will want to follow these steps:  

How to Build a Loyal Customer Base?

Building a loyal customer base takes time, and should be done with the long game in mind.

1.    Improve Your Contact Centre

Your contact centre is the last point of contact with customers and clients, and it needs to be where you make the sale. That is why you need the help of the contact centre consultants at Sabio Group, who can help improve your own team advance their skills through a combination of training and the Sabio program.

Your contact centre needs to improve sales. More importantly, though, it needs to make your customers and clients feel like they are valued and cared for. With the right contact centre, you can provide this essential service that is key to a loyal customer base. This can be done by utilizing sales enablement tools necessary for your business. It can include follow-up methods, reporting software, automated prospecting, monitoring, etc.

2.    Make it Easy for Your Customers to Access Accounts

If a customer feels like they can leave at any time, they will be far more likely to sign up to a subscription or repeat buying program. You will, therefore, want to make it easy for them to access their account and change the settings and even update their own information.

3.    Offer Loyalty Discounts

Have their birthday on file? Send them a birthday discount. Create a loyalty program that automatically adds points for how often they buy from you, and then offer free gifts at the end of the checkout process for them to cash in on their loyalty. There are so many ways you can offer loyalty discounts.

One of the best ways, however, is to encourage referrals.

4.    Stay True to Your Brand Values

Stay true to your brand values and offer a consistent product again and again. Even the most loyal customer won’t stay if they see a significant drop in value of your products. They could, however, be convinced to stay if the price increased, but slowly.

5.    Keep Tweaking

Never stop trying to improve your relationship with your repeat customers. They need to feel like you are a great company that they can trust.

Loyal customers are invaluable to a company, both for the repeat sales and for word-of-mouth marketing. Invest in your customers so that more are tempted to buy from you again and again, and soon enough, you will have made a worthy investment.

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