With a lot of our daily life being online, it follows that marketing strategies have shifted more and more to digital strategies. Online platforms aren’t just used to browse products, get information or communicate with other people, but big and small businesses now use them when marketing their services and products.

Whether it’s a clothing brand, a gambling platform like Casumo online casino or a grocery store, digital marketing is probably the best way to reach new and existing customers. We looked at the marketing trends of 2022 to find five trending marketing strategies.

Top Five Marketing Trends

There are many ways to market your company, from using the most effective SEO to Google Ads. However, social media has started taking the world by storm in the last decade and is more popular than ever. It’s rare to find someone not on social media, so it’s no wonder that these platforms have also been used for marketing.

TikTok

While TikTok had a slow start, it has taken the world by storm in the last three years and is in full swing currently. It has evolved to become a platform not only the younger generation uses but also celebrities like Gordon Ramsay, Chris Hemsworth, etc. With the platform attracting so many new users, it’s the perfect place to market your services and products. Additionally, TikToks are incorporated into many other social media platforms, meaning you don’t even need the app to see the TikToks.

YouTube

While YouTube has been a popular streaming platform for years, it has also become one of the main marketing platforms. Anyone who doesn’t subscribe to YouTube premium will know the ads users are confronted with during videos. This is a way for companies to ensure a wider audience sees their ads. With YouTube growing rapidly and even challenging Netflix on its annual revenue, a bigger budget can be allocated by YouTube to its marketing side.

Instagram

Instagram is another platform that has already built up its following, and it continues to grow. This app is more traditionally seen as one associated with marketing. Not only do influencers love to use Instagram, but it’s also easy for businesses to advertise their services and offerings and have a clickable link that leads to their website. Instagram also has a function where a business can set up a shop with their products listed, the price and description. The product will also link to the product page on their official website.

Metaverse

Recently, Facebook has changed its name to Meta, which is in preparation for the impact the metaverse will have on digital platforms. The metaverse is a space with virtual reality and augmented experiences and is growing rapidly at the moment. While it’s not yet in full swing, we can definitely see its potential, as it’ll be a new and innovative platform for users and companies alike.

Influencers

One of the best marketing strategies in 2022 is to use influencers. Influencers are present on just about every social media platform, especially TikTok, YouTube and Instagram. They have a massive following and many people who’d be willing to buy products they endorse. As such, sponsoring an influencer or making them your brand ambassador is a way to get new clients. Sponsorship is great if you just want them to advertise your product once in one of their videos, while a brand ambassador is better if you want a more permanent advertising solution.

It’s also a way to ensure your company stays in the spotlight and keeps up with the trends. Influencers have to ensure they always stay on top of the trend to keep their audience interested in their content, and they’re usually the people who will know the best marketing strategies. 

Keeping on Top of the Marketing Trends

When you’re either a new company trying to grow or a big company with an established client base, you need to stay on top of marketing trends. Ensuring that you’re on top of marketing trends keeps you relevant and makes it possible for you to grow your clientele. If you’re not already using the best marketing trends of 2022, have a look at the above and consider them for your business.

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