With a lot of us trying to lead more sustainable lives, reusable products that are ethical and eco-friendly are becoming more and more popular. These alternative products are a way for us to do our bit to help the planet, but that doesn’t mean they can’t be stylish. Printed cotton bags are an alternative to plastic bags and can be reused time after time. 100% natural, these bags are popular with businesses and customers alike. Follow our top tips to create your perfect cotton bag. 

Colour scheme

When designing your cotton bag, choosing the right colour scheme is vital. You can create your own range of bags in whichever colour you need by using a handy Pantone colour chart to get the exact shade required. Choosing a colour scheme that is already well known to your brand or a colour that reflects your brand’s values is important so that people can associate the bag with your company. You can use this for promotion by choosing something bold and recognisable so that your customers can represent your business when they use your bag, time and time again.

Artwork

When designing your bag, your logo needs to be front and centre! Your logo represents your brand and should be instantly recognisable in a passing glance. If you already have a logo, great – try and visualise how you think this will look on your new range of cotton bags. If not, think of an idea that will truly reflect what your brand is about, you don’t need to go too wild with detailing, keep it simple. Knowing your audience will help when it comes to your branding. What does your target audience want their new, reusable bag to look like? They’ll be using it for a while!

Usable

One of the many advantages of cotton bags is that they are strong, ensuring that your customers can carry their shopping in your branded bag daily without the chance of handles snapping or bags ripping. Often, cotton bags are a shopper design, meaning that they are meant for larger contents. Long or shorter handles can be chosen depending on the style you are going for. Reusable shoppers are a product that your customers can rely on, and when the bag has reached the end of its life, it can be recycled.

Collectable

Why not make your bags collectable? By making a few versions of your new cotton shopper, you could give customers the chance to collect them all. By keeping the same logo, but using interchangeable colour schemes, you can add some fun to your bags. Not only does this allow your customers to choose their favourite colour, but it also allows you to play with the colour scheme. Making variations of your reusable bags but keeping them recognisable means that your customer can represent your company, in a colour that suits them. Making different variations can add to the excitement and get people talking about your brand.

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