There’s something comforting about visiting a local bakery. We see them on the TV lining the streets of Paris and are instantly transported back in time to a little village in the South of France, the sun shining, and the scent of freshly baked bread filling the air.

While there is something homely, comforting, and romantic about local bakeries, thanks to competition from supermarkets and global corporations, small, local bakeries are struggling and need all the help they can get.

As far as marketing, advertising, and standing out from the crowd goes, something as seemingly basic as a custom display stand for your bread and other baked goodies will work wonders for your business and brand image, while also serving a very functional purpose too.

With so much choice out there, what are the best product stands to choose for a local bakery? Well, that’s what we’re going to be finding out right now.

Wooden Crate Stands 

Wooden crate display stands are, as the name implies, display stands that are utilized to display products, which in this case, are baked goods.

Wooden crate stands are often made from reused wooden pallets or crates and are ideal for displaying your products in an eye-catching manner.

For a bakery, wooden crate stands are considered to be far superior to generic bread rack shelves that you find in large supermarket chains. Bread rack shelves are usually made from cheap plastics or metal. They lack character, they’re mass-produced so they look identical, they don’t stand out in the slightest, and they can also be prone to rust if made from an inferior metal.

Wooden crate display stands however, offer a rustic charm that you associate with bakeries and small businesses. They stand out, they look professional, they’re nice and bright, and they help to aesthetically display the baked goods you’re trying to sell. A loaf of bread displayed on a light and airy wooden crate stand will look far more appealing than it would on an old, chipped, rusty metal bread rack shelf.

Metal vs wooden bakery stands

Despite wooden crate display stands proving popular, there are still plenty of metal bakery display stands out there that look great, are built to last, and help to showcase your products in all their glory.

Whether you’re choosing a black 6 shelf bakery rack for your bakery, or a  wooden floor standing crate display stand both products have their own unique pros and cons. Let’s look at both in more detail now. 

Metal Black 6 Shelf Bakery Rack

Up first, we’re going to look at this black 6 shelf bakery rack.

With a metal frame construction and powder coat finish, this bakery stand is built to last. The shelves are able to be adjusted in 2” increments, there are non-marking swivel casters for simple transportation, and there is even a ‘Fresh Baked’ sign along with 2 pigtail clips to hold the sign in place at the top of the display.

From Mobile Merchandisers, this rack currently retails for $685.88.

Pros

Here are the pros of the black 6 shelf bakery rack.

Easy transportation

With a lightweight metal construction and four non-marking casters, this display rack is very easy to move so you can easily transport it from one part of your store to another, even with the shelves full.

Large size

With 6 shelves, this display is 29 inches long, 18 inches wide, and 62 inches in height. It is therefore a fairly large display stand and is ideal for showcasing multiple loaves of bread and other baked goods at once.

Cons

 Here are the cons of the black 6 shelf bakery rack.

Generic appearance

One thing that lets this display down is its generic appearance.

The display is black, which is obviously a dark color. It’s also a generic looking product that would look at home in any large chain of grocery stores. If it wasn’t for the ‘Fresh Baked’ sign, it would look duller still.

Wooden Bakery Floor Standing Display Stand

Up next, we have this quirky, unique, eye-catching wooden bakery floor standing display stand.

Made from recycled wooden crates, this display stand consists of 16 small wooden boxes for displaying your produce in.

Also used in fruit and vegetable stores, the boxes can easily be removed or switched around.

Pros  

Here are the pros of the wooden bakery floor standing display stand.

Rustic and eye catching

Because natural wood is so unique and rustic, this stand works incredibly well when used in bakeries.

The wood really adds a rustic charm to any display stand and really helps to make the bread and baked products to stand out. This can really help to enhance your company image and improve your branding.

Eco-friendly

Another advantage associated with wooden display stands such as the above is the fact that wood is eco-friendly as it is such a sustainable material.

Generous size

The fact that this display stand is 130x220x60cm is also a benefit as it is very generously sized so you can showcase all those lovely warm buns and loaves of bread fresh from the oven.

Cons

Here are the cons of the wooden bakery floor standing display stand.

Awkward to move

This display stand is ideal when used as a POS (Point of Sale) stand because it is large and awkward to move.

As standard, it also does not come with wheels, though they can be attached to the stand easily enough.

Now you know the main differences between metal and wooden bakery stands in order to pick one that suits your business the best.

[ssba]