Want to learn all about SMS marketing software? This guide is jam-packed with everything you need to know.

Right now, start-ups, companies, and non-profit organizations are looking for ways to reach new audiences and ultimately achieve their goals.

For example, many of them are now using social media for this. In addition, email marketing has also grown in usage.

Over recent years, though, SMS marketing has really taken over. In fact, it’s now one of the most common strategies for marketing around the world.

What Is SMS Marketing?

Short message service (SMS) marketing is a type of marketing where you send text messages to customers. Generally, the purpose of this is to promote products, increase sales, and provide important news updates.

What Is SMS Marketing Software?

SMS marketing software is software that enables you to send mass text messages to potentially thousands of people without having to individually type each text – convenient, right? So, if you’re interested in SMS marketing software, you will obviously want to know what the benefits are. Let’s take a detailed look at some of the best ones.

1.   Fundraising

If you’re a non-profit organization – such as a charity or political party – then SMS marketing software is perfect for your fundraising. Tatango offers exactly this.

Through using SMS marketing software, you’ll be able to reach your fundraising goals and get more eyes on your cause – what more could you ask for?

2.   Reach a Larger Audience

Out of all the goals you have for your marketing, the number one is likely to be to reach a larger audience.

This is natural – after all, the more people you reach, the more products you can sell.

Most people around the world now use a smartphone, meaning the pool of people you can reach via text is essentially endless.

3.   Experience High Levels of Engagement

When people receive marketing text messages, they generally read them.

In comparison to other marketing methods, this isn’t always the same.

For example, it’s common to dismiss marketing emails as spam (which is why SMS engagement levels are higher than email).

So, if you want maximum engagement, then SMS marketing software should be the heartbeat of your marketing plans. This is one of the main reasons why political parties are sending text messages to voters.

4.   Learn Through Analytics

With SMS marketing software, you will gain insight into some fascinating analytics.

For example, you will know how many people:

• Opened your texts
• Sent a response
• Clicked the link (or links) within the texts

From here, you can grow your knowledge and make smart changes to your future text messages. This might involve adding more effective call-to-actions or making your text messages appear less ‘corporate’.

5.   Grow Your Contact Database

As you become better at sending texts out to customers, you will be able to grow your contact database (remember, the more phone numbers you collect, the better). You will then be able to store these numbers within your SMS marketing software, making your life so much easier, as they can all be managed in one place.  

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