Customers tend to get bored when they come across a boring Ad, be it on a website, billboard or a flyer. It makes them navigate away from the ad and the entire purpose of placing the ad in the first place is lost as they wouldn’t go to buy your products. Thus, brands need to come up with ways of advertising their products so that users can feel the need to buy from them. Here is where interactive content comes into play.

Thanks to the different interactive content platform alternatives, it has become quite easy to create and launch interactive content campaigns.

Interactive content can actively engage customers and other users. Note that, you need to understand there is a difference between a reader visiting your business brands website and the same reader being actively engaged.

Researchers have found out that when users are fed with regular content, they are not actively engaged, regardless of whether the content is helpful to them or not. Therefore, for brands to boost marketing efforts and makes more sales, there is need to invest in interactive content to build a lasting relationship with users.

In this post, we will help brands to understand how interactive content can boost their marketing efforts. But first of all:

What is interactive content?

Interactive content is different from regular content in that it captivates readers and leads to active engagement between visitors and brands. The visitors do not just view the content but they become part and parcel of the discussion.

In the case of a website, interactive content can entail surveys, polls, quizzes, and games. Whereas, in offline advertising, content can be made interactive by choosing the right colors and inserting interesting visuals. In the latter, you would also need to decide whether to opt for direct mail marketing, door-to-door leaflet distribution, or placing ads in newspapers and choose a design accordingly. In this regard, it’s worth letting an expert advise on the design for your direct mail campaign, leaflet design, or newspaper ad.

So how can interactive content boost your marketing efforts?

1. Interactive content can create brand awareness

When it comes to product marketing, you need to make the user believe that they have a problem, and you are there to solve the problem. This stands true for most businesses that utilize digital marketing to acquire higher conversions.

Interactive content can help you create and increase awareness of your products and services, irrespective of the niche. Let’s look at a couple of examples to understand this; you might, as a law-based professional, need to market your firm online. To do that, you would require the assistance of Constellation Marketing Agency or similar firms to highlight how your clients can benefit from law-based services specialized in personal injury, bankruptcy, and immigration law among others.

Likewise, if you’re the owner of an electronics company, you will need to present how your products can make life convenient for the users on an everyday basis. By presenting a solution to a problem, customers are more likely to get to know about your company and be able to remember it when it comes to buying their products. This is a great way of standing out from the competition.

2. Interactive content can educate your customers

Interactive content is the best way you can provide informative and helpful content to your potential customers and this is crucial when a customer wants to purchase your products and services. When you offer your prospects fun facts and show them how your product can help solve their problems, they are more likely to get convinced to consider you.

As an illustration, if you manage a medical clinic, you can generate health, skin, and beauty-related content with the aid of a marketing agency specializing in medical practice marketing. By reading this content, it is likely that a lot of people will think of visiting your clinic or referring others since they will regard your clinic with a credibility factor.

Similarly, if you operate a restaurant, you can create content that emphasizes the quality and diversity of dishes served at the restaurant. You can also incorporate feedback from customers who have already dined at the restaurant, which will aid prospective customers in making an educated decision.

Today’s customers do not like being pitched to online. They want to get informative content that will help them during decision making when they want to buy. In fact, a bigger percentage; about 90% will research a product before deciding whether to buy it or not.

Interactive content especially videos, graphs, quizzes, and infographics can be a powerful way to provide helpful information about your products to customers which is what they need when they want to buy from you.

3. Interactive content can enhance connections with present customers

Whether you operate a small, medium or large scale business, you need to attract customers and potential customers. However, this cannot be achieved without a powerful lead generation plan.

Most established companies make mistakes of hunting for new customers without understanding that their growth is as a result of their existing customers. Taking advantage of the referrals from the existing customers can be a key to great marketing efforts.

It is good to make your current customers happy and this can be achieved by using various content types like events, forums, and newsletters.

Another great way is to launch an interactive poll to get information about your existing customers’ encounters and from this; you can get to know more about them. Interactive content is a powerful tool for marketers. Great interactive content enables your prospects to dive in, get engaged, have fun and gain helpful information without having the feeling that you are selling to them.

Nevertheless, interactive content requires you to invest in resources and development. Many companies fail to achieve this because of lack of staff and bandwidth as well as insufficient budget. So, it is good for you to understand these factors when planning to start using the interactive content. Note that, there are plenty of tools you can use to create interactive content out there.

Conclusion

If you want to boost your marketing efforts, we hope our post will help you to know how interactive content can be of help so that you can start implementing it in your marketing efforts.

[ssba]