Some people believe that email marketing is dead and shouldn’t be a part of any business’ integrated marketing plan. However, the truth is that email marketing yields very high ROIs, even in smaller niche segments.

It gives us the advantage of continuing our relationship with the potential customer while improving our marketing program on regular basis. It is all about ‘connection’ in email marketing. Read some of the most essential email marketing tips you should know to make your campaign look great in 2018.

Email automation

Every smart marketing strategy must involve the use of artificial intelligence, and email marketing is in dire need of a breakthrough technology like this. You just have to introduce a plan for email marketing every time a person subscribes, clicks, or performs an action that links to your product. The rest will be taken care of by a smart AI system. Additionally, you can take the assistance of marketing companies that can help in developing email campaigns and a Complete email strategy that brings visitors to your website. It can help in generating new leads, increase your click rates, open rates and boost your brand awareness.

You can schedule the number, type, and time for your emails while specifying different groups of the audience if needed. The emails can also be personalized according to the recipient, so you maintain a unique bond with every customer. However, if your mailing list is not correctly updated on a regular basis, your campaign may be ineffective. Only if you present your marketing idea to the appropriate audience will your marketing campaigns be successful. Therefore, prior to launching your marketing campaigns, it is crucial to select a trustworthy mailing list provider like simplelists. The sophisticated address verification API that mailing list providers offer is one of their key services. The API is typically SERP-certified, indicating that it has access to the USPS’s official address database. In other words, you can use it to combine various lists into a master mailing list that only has high-quality address information.

We also recommend smart email automation solutions that take the hard work off email marketing. They are the finest providers of automated email marketing solutions with an extensive experience and numerous satisfied clients. The time is ripe for using email automation. Do it before your competitor does.

The era of sticky content

The customers crave for something extra every time you send them an offer. Sticky content is the new solution to this problem and it seems to reach new heights this year. If your content involves promotional packages, vital information or product information then the chances of response increase dramatically. Remember, nobody needs to waste their time on another generic email.

Mobile strategy

It’s clear that smart phones are taking over the monopoly of desktops. Email marketing strategies which do not cater to the needs of mobile users will definitely disappoint the marketers. You have to evolve a different strategy for smart phone users so that their expectations of highly interactive emails are fulfilled. You have to include attractive images, call to action buttons, links and other such interactive information to glue the customers to the screen.

Personalization

If the customers are being focused on as individuals rather than as a group, then the chances of getting a response from them are higher. If your product is branded to the unique tastes of the customer, it is likely that they will buy from you. Hence, having a customer mailing list is crucial as a lot of these potential leads might turn into frequent customers based on the emails they receive. You could read more about this on https://www.ballantine.com/3-reasons-why-a-customer-mailing-list-is-important/.

The same goes for email marketing. For instance, a large number of people do not prefer to read emails that do not have an attractive image attached to them. Personalization is the key to stand out from the crowd of emails. It’s a trademark that makes an individual appreciate your email and respond accordingly.

Every customer counts and you just can’t overlook a strategy which can increase your profits.

Learn these simple tips and you will be able to create a striking, useful and valuable email marketing campaign for your business. Remember, design from the customer’s point of view and you will never fail.

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