Every new business owner deals with dozens of demanding tasks on a daily basis. From communication with clients to the in-house work organization, everything needs to be under control.
What’s also important for new businesspeople is to know what effective marketing strategies to use. If they scatter their energy on too many different tactics, it won’t yield the desired results.
A wise option would be to focus on several handpicked marketing strategies and stick to them.
In this article, we’ve collaborated with the marketing experts at Brand Stories to analyze five crucial marketing hacks that will help new business owners market their business successfully.
1) Address the local audience
We don’t want to crush your dreams of building a big brand. The global market is huge, and everybody can find their place under the global business sun.
But before you start conquering the world, address the local audience first.
For starters, you should open your own Business Profile on Google. That way, your business will appear in the Google SERPs and Google Maps when people are searching for businesses similar to yours.
What’s more, it will be displayed on Google Maps, which will make it visible for the potential local customers. Let’s say that you provide printing services. When somebody searching for a print shop realizes that you’re the closest business to their location, they might choose you over other options.
Once you’ve registered your business profile, your customers will be able to leave comments about it on Google. It’s another way to spread the positive word about your business. Of course, given that you ensure top-notch quality and customer support.
2) Concentrate on handpicked social networks
We’ve already mentioned the importance of a focused marketing approach.
Small business owners have neither assets nor energy to waste their time doing too many things at the same time.
Therefore, it’s crucial not to get entangled in social networks.
There are dozens of different media that can help you generate more leads and reach out to new potential customers.
However, you should narrow down that list to a few names that have proven to help new business ventures.
First and foremost, launch a Facebook page. Here, you can choose from a plethora of parameters that will help you target the right audience. These features range from the location and occupation to customers’ age and social preferences.
After that, you should use the benefits of Instagram, especially if you make tangible things that you want to sell on the Web.
Moreover, new entrepreneurs should launch a YouTube channel for their business. It’s a great way to distribute and promote your business videos for free.
Finally, launching a LinkedIn profile is an important prerequisite for enhanced networking with other similar businesses. What’s more, you can find employees via this network.
As your business keeps growing, you can expand the list of social networks for generating new leads.
3) Arrange a simple website
Web design has come a long way from the rudimentary websites in the 1990s to the lush but somewhat ostentatious trends of the 2010s.
Today, simplicity and responsiveness are two key elements of a successful Web design formula.
In line with that, your business website needs to be peppered with all the vital information about your products and services. What’s more, it must contain full contact and address details.
But when it comes to images, videos, and other additional materials, it’s important to keep those things simple.
On the one hand, you’ll reduce the load time if you take it easy with visuals. This is also an important prerequisite to create a website responsive to mobiles.
On the other, you’ll manage to place focus on the crucial aspects of your website: your services and the benefits they bring to the users.
Finally, make sure to add your brand visuals to each and every page of the websites, as explained by the logo design Houston pundits.
That way, your visitors will interact more with your brand identity, which will raise their awareness of your business.
4) Provide timely and accurate feedback
One of the pillars of successful business marketing is timely and accurate interaction with customers.
For a recently launched small business, this means that you should provide feedback to your customers’ questions and complaints without delays.
In other words, it’s imperative to cover all the media channels where customers can reach you.
From the comments section on your blog and YT channel to the email service and FAQ section, make sure to answer their questions.
In case they make complaints about the functionality of your product or services, don’t hesitate to provide additional assistance and allow product returns.
5) Engage in email marketing
In this day and age, email already seems like the mastodon of digital marketing, even though it’s been with us only for little less than three decades.
So, the first step to using email effectively in SMB-marketing is to build your subscriber list. Although this might be a slow process, it’s important to be patient here. When a visitor decides to register on your website, it’s a great sign that they like what you do.
And since a potential customer has shown sympathy for your business, you need to follow suit and approach them in a personal way.
Therefore, avoid sending generic emails that are meant to address hundreds of people at once.
Firstly, they’ll most probably end up in the spam folder.
Secondly, even if they reach the reader, the other party will see whether the email is personalized or not.
What’s also important for email marketing is to keep the text body well-organized and simple. As a result, the recipient won’t waste time deciphering what you wanted to say with that message.
The first step is always the hardest but the beginning of your entrepreneurial career doesn’t have to be like that.
If you manage to utilize the power of marketing strategies, you’ll soon be running a successful business that has steady growth.
To get there, it’s important to concentrate on simple but effective marketing hacks.
Start from the local audience and then gradually keep expanding the target. Make sure that you send the right message through proper social networks, as well as to create an informative but effective website.
Finally, let your customers know that you appreciate them through seamless customer support and personalized email marketing campaigns.
All these steps will help new SMB-owners to take their share of the market in an efficient way.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.